Over the decades, Prince built an influential human brand; he was a music and fashion icon and created a sign known around the world: the Love Symbol. Looking closely at the creative process reveals how many different meanings were carefully combined and fed into the symbol and how it became central to his art. A prime example of creative branding that moves people and inspires entire generations. One artist shaking the entire world.
1. A FUSION OF SYMBOLS
THE EYE OF HORUS: ancient Egyptian symbol of protection, royal power and good health. YIN/YANG: a relational concept in Chinese culture which regards seemingly opposite or contrary forces as complementary and interconnected.
2. GENDER SEX SYMBOLS
Venus symbol ♀ for women
Mars symbol ♂ for man
3. NUMBER 7
In 1993, Prince officially changed his name on his birthday, 7 June. From that day on, he dropped his name and chose to be known by the symbol.
4. LYRICS
‘There are no kings on this earth, only princes.’
