Real vs ideal self
For the Zurich.Influencer community I analysed the relation between branding and social media. With the rise of social media, humans are constantly promoting their ideal self and losing contact...
WHAT MAKES YOU TRULY AUTHENTIC?
THE BEST COPY PROTECTION: YOUR BRAND
No two brands are the same. Every business has its very own unique combination of know-how, resources, values and culture. The vision of the management team and the employees behind are also one-of-a-kind.
My brand consulting services will help you and your company develop a deep understanding of what makes you truly unique – and how you can use this potential to start a purposeful dialogue with your target audience.
BRAND CONSULTING
Discover what your brand stands for, why you exist and why it truly matters. At the end of the consulting process, you’ll communicate with a unified brand vision, defined values and an inspiring brand story.
My services include
- Strategic brand consulting
- Naming, claiming, brand positioning
- Brand story development
BRAND WORKSHOPS
Work together with your team to explore the purpose of your organisation and define which clients you wish to win for your business. Use my brand workshops to unlock the full potential of your brand.
My services include
- Moderated brand workshops
- Workshop results analysis
- Strategic keynote presentations
BRAND DESIGN
Your brand builds trust when it has defined its purpose, is backed by a clear vision and has a consistent visual language. I will support you in translating your brand message into a unique visual identity.
My services include
- Corporate design
- Packaging design
- Interaction design
VISUAL COMMUNICATION CONCEPTS
90% of the information our brain processes is visual – and we interpret images 60,000 times faster than text. I create visual communication concepts that reduce complexity and build emotional connections with your audience.
My services include
- Script and story development
- Art and creative direction
- Production supervision
LECTURER AND KEYNOTE SPEAKER
Your brand builds trust when it has defined its purpose, is backed by a clear vision and has a consistent visual language. I will support you in translating your brand message into a unique visual identity.
My keynote topics include
- Branding, creativity, technology
- Brand and product design
- Consumer psychology
NETWORK OF SPECIALISTS
When it comes to brand production, I only work with the best independent specialists. My well-established network has a proven track record of providing the complete range of modern brand communication services.
My network provides the following services
- Brand design and brand communication
- Web programming (WordPress, TYPO3)
- Visual production (film, photo, 3D)
CLIENTS SPEAK FOR THEMSELVES.
Dr Daniel Brusco
‘Patrick Andersen accompanied the whole brand identity process with precise analytical skills and a focused mind. The results have been quite extraordinary.’
RECENT ARTICLES
Brands are pure psychology.
Podcast 01 Marty Neumeier
‘A lot of my work is about redefining the term branding’, says Marty Neumeier. ‘Positioning happens to you. Customers position you. They decide who you are. The question is:...