Real vs ideal self
For the Zurich.Influencer community I analysed the relation between branding and social media....
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Branding vs. Social Media
Author: Patrick Andersen Brand Consultancy
Podcast 01 Marty Neumeier
‘A lot of my work is about redefining the term branding’, says Marty...
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The Love Symbol decoded
Over the decades, Prince built an influential human brand; he was a music...
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The power of design
Design is a profound tool to build trust and attention. A collection of...
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The power of advertising
Advertising can be a powerful tool to communicate the central brand promise. A...
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Books I truly recommend
There are countless books on the topics of branding, creativity and technology –...
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