Real vs ideal self
For the Zurich.Influencer community I analysed the relation between branding and social media. With the rise of social media, humans are constantly promoting their ideal self and losing contact...
My consulting approach involves a fundamental brand identity process and delivers answers to essential questions. As a passionate lecturer and keynote speaker, I combine key topics from the worlds of branding, creativity, technology and consumer psychology.
‘His brand expertise inspired our whole team and helped us to realise many important digital projects. Together, we pushed our company forward. Two thumbs up.’