Real vs ideal self
For the Zurich.Influencer community I analysed the relation between branding and social media. With the rise of social media, humans are constantly promoting their ideal self and losing contact...
A STRONG BRAND IS ALL ABOUT CLARITY
Many companies and organisations have not clearly defined who they are and what they stand for, leading to confusion and a lack of clarity in their brand communication.
Applying my proven strategic approach, you and your organisation will break through the noise and define the core essence of your brand and the message it wishes to communicate.
WHO ARE YOU?
WHO NEEDS TO KNOW?
HOW WILL THEY FIND OUT?
WHY SHOULD THEY CARE?
WHO ARE YOU?
WHO NEEDS TO KNOW?
HOW WILL THEY FIND OUT?
WHY SHOULD THEY CARE?
RECENT ARTICLES
Articles that explore the successful creation of meaningful brands.
Podcast 01 Marty Neumeier
‘A lot of my work is about redefining the term branding’, says Marty Neumeier. ‘Positioning happens to you. Customers position you. They decide who you are. The question is:...
INDEPENDENT BRAND SPECIALIST
I help my clients to find simple messages and tell their own powerful brand story. My philosophy is: everything starts with authenticity.
George Papadongonas
Vorwerk International
Strecker & Co.
’Patrick Andersen Brand Consultancy invested time in getting to know our business and made proactive proposals about the best possible concepts.’
CLIENT TESTIMONIALS SPEAK FOR THEMSELVES
With many years of consulting experience, I have a proven track record of defining brand strategies and communication projects ranging across all industries.
